In order to make your content shoppable for your consumers, it needs to be “tagged” to a stream within the platform. Streams are containers that help you organize your content in a way that fits your brand or execution and they make up the content that is displayed in your widgets.
Types of streams
Product or Property Streams - created from a product feed and updated on a nightly basis to reflect how the feed was changed. Each product in this feed will get its own stream associated to it.
Manual Streams - created by a user on an ad hoc basis to organize photos.
Tag content to Streams
To tag a product/stream to a photo click ‘View’ on the photo and click ‘Add stream’. Use the search bar to find the Stream you are looking for by name or product ID, select the stream(s) and hit the ‘Tag Stream(s)’ button. You can also see the stock status and click out to the product URL by clicking ‘View’.
Reorder product content in streams
You can arrange the order of how your tagged product content appears next to your media (i.e., when consumers click a UGC image in your stream, you can determine what product image is shown first).
To reorder product content, click on 'Tag to Stream' and simply drag and drop to arrange the tagged product images in the order you want them to appear.
📣 IMPORTANT NOTE:
To ensure content control at the account-level, please note that changes to the order of tagged products will not syndicate between child and master accounts. For example, if you change the order of product content in a master account, those changes will not be reflected in the child accounts.
For a deeper understanding of this feature, watch our video tutorial to learn how to:
Check the streams tagged to a photo or video.
Tag or remove streams from your content.
Navigate to a product detail page to see the displayed content on the Social Native widget.
Create manual streams and leverage them to segment your content effectively.
Easily filter or search for content using streams.