In this document, you’ll find all of the available metrics and their definitions:
Interaction Metrics
Widget Impressions: The number of times a page loaded that contains a widget.
Unique Widget Impressions: The number of unique users who visited a page with a widget.
Unique User Return Rate: The percentage of users who interacted with a widget, then returned to the site (compared to regular returning users).
Widget Interactions: Counted whenever a user:
Clicks to load additional images in a widget
Clicks to load additional images in a gallery widget
Clicks on "view gallery"
Clicks to upload a photo
Applies a widget filter
Clicks on an image in the widget to open the lightbox
Plays a video
Clicks to view the next image in a lightbox
Clicks through to a product detail page
Unique User Interactions: The number of unique users who interacted with a widget.
Unique User Interaction Rate: The percentage of unique users who interacted with a widget, compared to those who only visited a page with a widget.
Revenue and Conversion Metrics
Revenue: Impressions: The revenue generated by users who converted after visiting a page with a widget.
Revenue: Interactions: The revenue generated by users who converted after interacting with a widget.
% of Revenue from Interactions: The percentage of the revenue generated by users who interacted with widgets (Revenue: Interactions) compared to Revenue: Impressions.
Conversion Rate: Impressions: The percentage of users who converted after visiting a page with a widget.
Conversion Rate: Interactions: The percentage of users who converted after interacting with a widget
Conversion Rate Increase: The impact on conversion rate from users interacting with a widget compared to users who do not interact.
Widget Interaction Metrics
Lightbox Views: the number of times a lightbox for a photo was opened. A lightbox is the window that launches when a user clicks into a Social Native widget.
Shopping Clicks: the number of click throughs to a landing page from the lightbox.
Click Through Rate: (Number of Shopping Clicks) / (Number of Lightbox Views)
Collection Summary Metrics
Average Photos per Stream: The average number of photos per stream, regardless of date range.
Streams With Photos: The percentage of streams containing photos, regardless of date range.
Approval Rate: The percentage of your collected photos that are rights approved.
Advocate Metrics
Approved Photos: The amount of content collected from a specific advocate that a brand has been granted rights to use.
Revenue: The revenue generated by users who interacted with this advocate's content and checked out within the conversion window.
Conversions: The total number of checkouts completed within the conversion window after interacting with this advocate's content.
CVR (%): The conversion rate, calculated by the number of conversions divided by a widget's lightbox impressions that are attributed to this advocate’s content.
CTR (%): Click-through rate, calculated by the number of clicks through this advocate's content divided by the number of times it was viewed in the lightbox.
Shopping Clicks: The number of clicks through the shopping button to drive to product description or property page for this advocate’s content.
Lightbox Views: The number of times a user expanded a widget's lightbox containing this advocate's content.
How Uniques Are Calculated
Total Unique Interactions: the sum of all widget impressions or interactions during the selected date range.
Example:
A customer browses your website and clicks on a photo on the homepage, then a photo on the product page. Analytics breakdown:
Total Unique Interaction = 1 visit
Homepage: Interaction = 1 visit
Product or Property Page: Interaction = 1 visit
Each widget reflects one interaction. Unique engagement is also one.
Total Unique Revenue: the sum of all revenue from sales influenced by widgets during the selected date range.
Example:
A customer browses your website and visits the homepage, then a product page, and checks out for $100. Analytics breakdown:
Total Unique Revenue: Impression = $100
Homepage: Impression = $100
Product or Property Page: Impression = $100
Each widget is attributed revenue for the sale at $100. Unique revenue also totals at $100.