The Analytics tab displays statistics allowing you to quickly grasp your UGC performance.

Revenue-based analytics gives you a quick look into your daily revenue data for the past 30 days. It displays which user actions drove conversions, and just how much revenue resulted from those users and their actions. It also highlights the top photos with corresponding usernames and conversions to help you identify which users are driving the most revenue for your brand.

Keep in mind that all of the data represented in our Analytics is updated nightly.

The Revenue Summary and Daily Revenue data defaults to total unique revenue. You are able to change the dataset in order to see how specific widgets are performing on your site using the Filter By dropdown. You can also select the date range you wish to see metrics for by changing the start date and end date, then clicking Apply.

Total Unique Revenue is the sum of all revenue from sales influenced by widgets during the selected date range.

Note: Any widget viewed during a session that converts into a sale is attributed to that revenue. Therefore, if you look at total unique revenue for one sale it is equal to any widget viewed during that session. For example:

Depending on your setup, a session is defined as a 30 minute or 14 day window.

You are able to select which widget you wish to view analytics for using the Filter By dropdown. The widget names here correspond to the names in the Display -> Widget Instances tab.

Note: Widget instance names are related to specific snippets of javascript integrated on your website. For example, the snippet of code you place in the homepage can be called “homepage”, or more specifically “fall home page.” If you have multiple product page widgets it’s important the naming convention represents the placement like: “Boots” or “Sweaters”. You can read more about setting up widget instances here.

It is possible to remove specific widgets from Analytics. This is useful if you have campaign specific widgets or test widgets you won't want to regularly report on.

The Revenue Summary section displays the following metrics:

This chart displays the daily interactions revenue. This will reflect the date range applied. The chart breaks down interactions revenue by device: Desktop, Tablet, and Mobile, as well as the Total. By clicking on any of these options, you can view one, multiple, or all of these revenue metrics.

This table displays views, interactions, # of photos, and interaction rate for product page widgets. It is sorted by interaction rate as a default, but you can also sort by any of the data displayed in ascending or descending order.

You can click on the product image to link to the product detail page. You can also export this table in CSV format by clicking Export in the top right corner.

This table displays the most engaging photos featured on your site. This includes the source, date approved,lightbox views, shopping clicks, and Click Through Rate (CTR) of each photo. It is is sorted by CTR in descending order as a default, but you can also sort by any of the data displayed.

This section displays the following metrics:

This chart shows you the distribution of photos on a stream. X axis represents the # of photos per product (grouped values: 0, 1, 2-4, 5-10, +10). Y axis represents # of products.

If you click on a specific bar it will show you that streams that have that amount of photos. Also, you can click through to the product page.

This section provides information about the source and number of photos approved, rejected, and collected. This defaults to approved, but can be changed using the dropdown. The pie chart below will change based on your selection, and will surface the percentage and number of photos belonging to each collection source (Instagram, Twitter, Facebook, direct upload, etc).

The Engagement Summary section displays the following metrics: