The Analytics tab displays statistics allowing you to quickly grasp your UGC performance. Interaction-based analytics gives you an overview of your interaction data for the past 30 days. It highlights the total number of visitors who saw and/or interacted with widgets.
Filtering Analytics Data
The Interaction Summary and Daily Interactions data default to Unique Interactions. You can change the dataset to see how specific widgets are performing on your site using the Sort By dropdown. You can also select the date range you wish to see metrics for by changing the start date and end date, then clicking Apply.
Defining InteractionsInteractions are counted whenever a user clicks on a widget, opens a lightbox, or swipes/browses a new image.
Total Unique Interactions
Unique Interactions displays the sum of all impressions or interactions with widgets during the selected date range.
Note: Regardless of how many widgets were viewed or interacted with during a session, unique interactions will count as one for that session. For example:
A customer browses your website and clicks on a photo on the homepage, then a photo on the product or property page. Analytics breakdown:
Each widget reflects one interaction. Unique interaction is also one.
What is a session?
Depending on your setup, a session is defined as a 30 minute or 14-day window.
30 Minutes: When a user views or interacts with a widget, we track conversions that occur within 30 minutes of continuous activity. This makes your results more focused and attributable to customer interaction with the content on your site.
14 Days: When a user views or interacts with a widget, we track conversions within a 14 day look back window. This is useful if your audience normally visits multiple times before converting. The 14 day look back window applies to the oldest date in the filtered date range. Social Native analytics identifies conversions on that first day and looks back 14 days to see if there were any impressions or interactions with content on your site.
Selecting Specific Widgets
You can select a specific widget to analyze by using the Sort By dropdown. The widget names here correspond to the names in the Display -> Widget Instances tab.
Note: Widget instance names are related to specific snippets of JavaScript integrated on your website. For example, the snippet of code you place in the homepage can be called “homepage,” or more specifically “fall home page.” If you have multiple widgets, it’s important the naming convention represents the placement like: “Boots” or “Sweaters.” You can read more about setting up widget instances here.
Removing Widgets
It is possible to remove specific widgets from Analytics. This is useful if you have widgets created specifically for campaigns or test widgets you don't want to regularly report on.
To remove the widget, navigate to the Display -> Widget Instances tab.
Find the specific widget you don't want to display in Analytics. In Advanced Settings, check Remove From Analytics.
Note: Even though it will not display in Analytics, we will still collect data on the widget instance. If you add the widget back to Analytics, you will have complete data to report on.
Interactions Summary
The Interactions Summary section displays the following metrics:
Widget Impressions
Unique Widget Impressions
Widget Interactions
Unique User Interactions
Unique User Interaction Rate
Unique User Return Rate
Unique Interactions
This graph shows the unique interactions broken down by day and allows you to change the date range. The graph breaks down interactions by device: Desktop, Tablet, and Mobile, and Total Session Based Activity. By clicking on any of these options at the bottom of the graph, you can view one, multiple, or all of these interaction metrics.
Note: Widgets that are device specific may still have multiple device interactions, as some web pages allow users to request device specific pages on any device.
Top Streams
This table displays views, interactions, number of photos, and interaction rate for widgets. It is sorted by interaction rate as a default, but you can also sort by any of this criteria in ascending or descending order.
Top Photos
This table shows the photos with the most interactions featured on your site, in any of the touchpoints they are surfaced. You can view the source, number of views, date approved, click-throughs, and Click Through Rate (CTR) of each photo. By default, the table is sorted by CTR in descending order, but you can sort the table by any of the column headers. See below for the definition of each option:
Lightbox Views = number of times user opened the lightbox for the photo
Click-throughs = The number of times user clicks through in the lightbox to drive to a landing page
Click Through Rate = (number of click-throughs) / (number of Lightbox Views)
Key Interaction Metrics
This section shows the following metrics:
Average number of photos in a stream.
Percentage of streams that have at least one photo
Number of approved, rejected, or collected photos during the date range applied.
Photos Per Stream
This chart shows you the distribution of photos on a stream. The X-axis represents the number of photos per stream (grouped values: 0, 1, 2-4, 5-10, +10). The Y-axis represents number of stream.
If you click on a specific bar it will show you that streams that have that amount of photos. You can then click to edit the streams or go to the live URL.
This chart will not display streams that are inactive.
Approved Photos
This section provides information about the source and number of photos approved, rejected, and collected. This defaults to approved, but can be changed using the dropdown. The pie chart below will change based on your selection, and will surface the percentage and number of photos belonging to each collection source (Instagram, Twitter, Facebook, direct upload, etc.).