Our Strategic Moderation Services can ease your way into a more solid visual marketing strategy and in this article we address some of the best strategies you can use to surface amazing visual content.

There are hundreds of potential interactions along the customer journey, and each one provides an opportunity for you to cultivate an authentic consumer experience. The constant evolution of the journey drives the need for the right visual content, at the right time.

Social Native can help you achieve a high-performing visual content approach that drives both engagement and conversion at every touchpoint.

First, we collect the content from social media. We curate it so you can surface the best visuals to work with. Then, we export it into different formats so that you can activate it across all of your marketing channels. Think about your website, social media, in-store, and more.

But let's focus on the CURATE part, where the Strategic Moderation Team comes in.

For our team, collecting and curating content is more than just selecting this or that picture from social media. What sets us apart from the rest is our combination of technology and human expertise.

On one side, our proprietary algorithm is capable of recognizing certain aspects of the images collected, such as gender, outdoor or indoor locations, selfies, languages in the caption, and more. We also have our patented PhotoRank filter, which takes data from the highest performing pictures and learns from it.

And, on the other side, we have our Strategic Moderation Services: a team that has years of experience sifting through visual content that, combined with Account Managers and Project Managers, follows brand strategies and guidelines to ensure that only the best, most brand-appropriate content gets through. They also have the knowledge to help you understand what’s working with your brand in order to optimize your content strategy and reach your goals.

The curation workflow starts with filtering. A qualified team of moderators reviews and filters the collected content according to the brand and campaign guidelines that were established. We review all aspects of the content in order to provide brands with the highest quality content available. That is, the image, the caption, the hashtags used and we also think about how the media is going to be used by the brand.

The next step in the process is tagging, where our Strategic Moderation team uses your e-commerce's Product Feed to tag the media to specific streams or tags. A stream or tag can be a product, service, or category.

After filtering and tagging, all collected content goes through quality analysis. During this stage of the process, we ensure that the brand's quality guidelines are being met and that the tagged images match the products.

Then the brand will ask for permission to the person that posted the content. Using the platform, the brand will send a message to the user's Instagram post, so they can decide if the content can be used or not by the brand.

Once the user gives their consent, and once you approve the content, the UGC is ready to be activated on all of your channels. From e-commerce, to social media, ads, email, offline, and more.