Leveraging UGC in mobile apps can help to form communities and bring people together in a more authentic way. In a recent study by WP Engine and The Center for Generational Kinetics, 82% of people said using actual customers in imagery inspires trust in brand’s content.
Of course, in addition to increasing brand loyalty and customer engagement, Olapic customers who have an in-app shopping experience are seeing a 2x increase in conversion when consumers interact with UGC.
‘Sounds interesting, now let’s see some REAL examples!’
NYX Cosmetics introduced a loyalty program because they wanted to reward their customers not just for buying products but for their engagement with the brand regardless of what channel they were on. They introduced a unique loyalty experience to their mobile app to serve their most engaged, digitally-savvy consumer.
Within the app, loyal customers are rewarded with stickers for each type of engagement: filling out their beauty profile, sharing UGC and writing reviews.
NYX then leverages this content to make amazing content like this “Give ‘em Lip” slideshow and seamless CTAs to “See more” or “Shop the look.” UGC leads, and the sales follow!
American Eagleand their sub brand Aerie, use UGC as the centerpiece for inspiration within their app. They drive customer participation by featuring them in their shoppable galleries and reward customers with fresh imagery and inspiration each time they open the app.
Ulta Beauty do a wonderful job of highlighting their brand ambassadors by featuring top photos on their social gallery within their app. They’re now seeing users become more engaged with the app than ever before!
BUT it’s not ALL about Apparel & Beauty, you know!
Priority Pass, a membership program that provides access to over 1200 airport lounges around the world, champions UGC above stock lounge photos in their in-app experience in an effort to increase user engagement.
We celebrate these brands for not just offering UGC, but leading with it!