Today we explore all things ALT, from images to handles, as brands get more and more creative with how (and where) to leverage UGC.

UGC is heading above the fold as brands continue to make their consumers a part of their story. Check out Adidas and AllSaints executing on two unique strategies that put UGC at the top of their ecommerce product pages. Why? Because it works.

Adidas mixes up their ALT-Image stack not only with a UGC gallery but a call-to-action, “Share How You Wear It @adidas” for more UGC.

AllSaints goes one step further, mixing real UGC in with their gallery of images and also a call to action “SHOW US YOUR STYLE @ALLSAINTS”.

As a brand working with Social Native, you have a wealth of UGC but when you say, “hey team, put this on our Instagram feed!”, things can get complicated because the UGC may not always be “on-brand” enough. We get it. Check out these beauty brands that have set up ALT-handles that are solely dedicated to the amazing UGC from their customers, with amazing engagement stats!

DiorBeautyLovers is the “the community page of Dior Beauty junkies” and doubles the engagement of the base Dior handle.

OPI_professionals, “a professional space for nail expertise, products & trends,” boasts 2.6x more likes per follower than the base OPI handle.

For both of these beauty brands, while the universe of followers is smaller for the ALT @HANDLE, the engagement is amazing.

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Finally, Four Seasons goes all in - with a nearly all-UGC content approach for the base @fourseasons handle and you guessed it, great engagement, typically over 1%.