By connecting the dots between online and offline, you can create a truly omnichannel experience. By featuring UGC and creator content in-store, at trade shows, in print ads, or at special live events, you can engage customers at a more personal and aspirational level.
Additionally, you can encourage content creation, promote following on social, increase engagement, improve your customer’s experience and convince more people to buy from your brand.
You can leverage our Rights Management tool to gain explicit consent to use UGC offline.
Enhance your in-store experience
Empower customers with in-store education about your Call-to-Action (CTA) while fostering content creation. Emphasize your social media handles and hashtags on windows and within dressing rooms, encouraging customers to actively engage and participate.
Curate and showcase the best user-generated photos and videos of your products within your physical store.
Highlight local content by displaying photos tagged or posted from specific regions, allowing customers to connect with their community.
Personalize the store experience by displaying content tagged to the specific store or posted by the store's official account on the store locator webpage.
Immerse customers in an inspiring shopping journey by featuring user-generated content on-screen and encouraging them to share their experiences.
Boost customer engagement by running contests or promoting special offers that require participants to follow your Instagram or Facebook page for a chance to win prizes, discounts, or freebies. Simply have customers show their phone at the checkout counter to redeem!
Discover in-store activation ideas for engaging customer experiences
All Saints
Showcasing their UGC gallery on tablets / screens.
Essie
An iPad was integrated into an in store aisle display featuring information about Essie nail polish. The user was able to scan any bottle of polish and the tablet would surface UGC for that specific color of nail polish.
Adidas Store Signage
Adidas collected UGC from their main branded hashtags #adidasrunning, #adidaswomen, #adidasfootball and other relevant hashtags in order for UGC to be displayed in specific sections of their store. For example, if you were standing in the football section, only adidas football content would appear to inspire shoppers and encourage content creation.
Kiko Milano
#KikoTrendsetters beauty bar included tablets at each station to learn more about products and enable customers to engage with curated UGC to find the best look. This has been a great way to showcase colors on different skin tones and allow consumers to try on multiple products, further driving purchases in store.
Maybelline
Maybelline rolled out a “Play Studio” pilot in select retailer stores where they placed iPads throughout their product displays. The tablets were fully interactive so consumers could learn more about ‘What’s New’, ‘Top Ten Products’, as well as an ‘Inspiration’ featuring UGC.
Chopard In-store & Retailers
Chopard distributed these cards in stores and at retailers to everyone who purchased their products to trigger more content.
Nomination Italy
The jewellery brand Nomination Italy promoted UGC on flyers that they insert in each new order that ships to their customers.
Cache Cache Flyers
Tresemme NYC Fashion Week
TRESemme had a pop-up salon during New York Fashion Week and associated a hashtag to it #TRESnyfw. They featured the content created in-store via our slideshow widget and promoted the hashtag on the mirrors to trigger content.
Hunkemöller
Hunkemöller opened their first flagship store in Amsterdam. They promoted their hashtag on store windows and digital screens, including a Selfie Mirror. There was an iPad for customers to enter contact details ‘to say in touch’ across Social.
The Container Store
They featured UGC in their window display with user attribution and a call to action.
Adidas Boston Marathon
Adidas used UGC collected by Social Native at their Boston Marathon race exposition. Using the Social Native API, their agency adapted Olapic galleries and developed a screen experience which showcased UGC and placed it on a map. Our Strategic Curation team helped to moderate content as it came through the platform during the event.
Macy's Times Square
Monki
Monki included their hashtag #MonkiStyle in the dressing rooms to encourage customers to show their style while trying on new outfits and products.
MatchesFashion.com
As part of their 30th Anniversary, the luxury retailer MATCHESFASHION.COM installed a UGC electronic wall at their NY, Paris and London locations.