In this article, we'll explore the benefits of using UGC in your emails and dive into specific types of emails you can use to showcase this content. We'll also provide tips and strategies for encouraging your audience to share their own content and take an active role in your brand's success.
Whether you're a seasoned email marketer or just starting out, read on to learn how UGC can take your campaigns to the next level.
Why UGC in email?
If you're looking to boost your email marketing campaign and drive more sales, consider incorporating user-generated content into your emails. UGC can provide social proof, build brand trust, and encourage customers to purchase more products or higher-priced items.
Here are four benefits of using UGC in your email campaigns:
Higher engagement: By including UGC in your email campaigns, you can also increase email engagement. UGC can make your emails more interesting and interactive, which can encourage customers to spend more time engaging with your content and ultimately lead to more conversions.
Increased sales: Including UGC in your emails can help increase sales by providing social proof and building brand trust. When customers see UGC from satisfied customers, they are more likely to trust and make a purchase from your brand. One of our brands saw a 30% increase in daily sales when including UGC in emails
Increased average order value: Incorporating UGC into your emails can also increase the average order value of your customers. When customers see UGC from other customers who have used multiple products from your brand, it can encourage them to purchase more products or higher-priced items. One retailer noticed that the AOV from emails with UGC is 28% higher than from those without.
Increased UGC collection: Including UGC in your emails can also increase the collection of UGC. By asking customers to share their experiences with your products, you can create a continuous cycle of UGC collection and build a library of content that can be used in future marketing campaigns. One client saw over 2,500 more photos come in on Instagram the week after sending an email soliciting content!
Types of emails to incorporate UGC
User-generated content can be leveraged in multiple email types to boost results. Here are some examples of email types where you can use UGC:
Newsletters: Include UGC in your newsletter to showcase customer stories, highlight popular products, and provide social proof.
Contests and Campaigns Promotion: Use UGC to promote your contests and campaigns by showcasing submissions from previous customers and encouraging new entries.
Welcome Emails: Make a strong first impression with new customers by using UGC to showcase your brand's community and highlight popular products.
Cart Abandonment and Post-Purchase Emails: Use UGC to provide social proof and build trust with customers who have abandoned their cart or recently made a purchase.
Personalized Product Recommendations: Use UGC to personalize product recommendations for customers based on their browsing history or purchase behavior.
Category Promotions: Incorporate UGC to showcase categories of products from the perspective of real-life consumers.
Inventory Alerts: Use UGC in inventory alerts, such as "back-in-stock" notifications, to encourage customers to make a purchase.
'Customer Favorites' Promotion: Use UGC to highlight 'customer favorites' and provide social proof to potential customers.
By incorporating UGC into multiple types of emails, you can create engaging content that resonates with your audience and helps drive sales.
Tips for encouraging UGC in your emails
When it comes to incorporating UGC into your email marketing strategy, it's important to encourage your customers to create and share content.
Here are some tips for doing so:
Show examples of UGC: Display user-generated content on your emails to showcase the type of content you're looking for and to drive higher quality content from your customers.
Promote your hashtags and mentions: Include your brand's hashtags and mentions in all emails to encourage customers to use them when sharing content on social media.
Encourage sharing: Compel users to take an active part in your brand or campaign initiative by featuring their content on your website and social media channels.
Give credit: When sharing UGC, be sure to credit the customer by showing their Instagram handle with the image.
Include an upload Button: Make it easy for customers to share their content by including an upload button in your emails.
Drive traffic: Invite your fan base to explore your social gallery to see more consumer photos and use "Shop Now" buttons to allow users to go straight to the product page to purchase.
By implementing these tips, you can encourage your customers to create and share high-quality content. Make sure to show off the UGC you receive to further encourage your customers to create and share even more content in the future.
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