One of the most important steps in curating user-generated content (UGC) is defining your brand's curation guidelines. This ensures ensures that our Strategic Curation Service is surfacing relevant, high-quality and on-brand content on behalf of your brand.
There are 3 key steps to defining your brand's curation strategy:
Step 1.
Identify your brand's goals
To start curating UGC for your brand, it's important to define your goals for collecting and showcasing UGC. Ask yourself what types of UGC you want to collect and showcase, and what overall theme or message you want to convey. This will help you create a curation guideline that aligns with your brand messaging, values, and voice.
Step 2.
Define your curation criteria
Once you've identified your brand's goals, the next step is to define the criteria for curating UGC. When you sign up for our Strategic Curation Services, we'll send you a form with a comprehensive list of questions to help you define your brand's curation guidelines. There is a form to define guidelines for photo curation only, for video curation only or for a combination of both:
By completing this form, you'll be able to articulate key aspects of your brand's UGC curation guidelines, including definitions about:
Tone of the content: Define the tone of the UGC that aligns with your brand voice and messaging. This will ensure that the UGC you curate is consistent with your brand personality and values.
Priorities (priority content/ campaigns): Identify priority content and campaigns that you want to showcase. This will help us focus on UGC that aligns with your brand's current marketing initiatives.
Competitors to delete: Determine which competitors you don't want to show up in your curated UGC, to ensure that your UGC does not inadvertently promote your competitors.
Non-vertical (other brands showing in the image): Determine whether or not you want to accept UGC that features other brands or non-vertical content. This will help you ensure that the UGC you showcase does not inadvertently promote other brands or dilute your brand messaging.
Whether to accept alcohol, tattoos, smoking: Determine whether or not you want to accept UGC that features certain elements such as alcohol, tattoos, or smoking.
Children: Determine whether or not you want to accept UGC that features children. This will help you ensure that you are complying with any regulations or laws related to the use of children in marketing materials.
Step 3.
Keep Social Native informed for an always up-to-date curation strategy
Once our Strategic Curation Services are up and running, keep us in the loop by sharing any additional information that may be relevant for curation, such as marketing calendar, product launches, and new campaigns. Based on your goals and specific needs, we can provide advice and help you define and optimize your visual content strategy for increased engagement and content creation.
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