We're excited to introduce Social Paid Metrics, a powerful new feature that allows you to effortlessly turn your creator content into paid ads on Meta and TikTok directly from the Social Native platform.
This feature empowers you to seamlessly select and send your best-performing creator content from Social Native to Meta and TikTok Ads Manager. Whether you're boosting visibility or crafting new ad campaigns, Social Paid Metrics streamlines the integration of your content into these paid platforms.
Additionally, Social Paid Metrics integrates first-party data, enhancing your ability to monitor and analyze ad performance right within the Social Native platform. This means you can easily track metrics like engagement, reach, and conversion directly from Meta and TikTok Ads Manager, providing valuable insights for optimizing your campaigns.
Setting up your Paid accounts
After your campaign is complete, navigate to the Analytics page.
Choose the platform (Meta or TikTok) where you want to send content, and click the ‘Connect with' button.
A modal will appear where you need to log in with your Facebook or TikTok username and password.
Agree to grant the necessary permissions to your associated ads account.
Once connected, you can easily select your desired Ad Account from the dropdown menu under each Ads Analytics tab. You can also disconnect the account from the same dropdown.
To send content, go to the Creator Post tab, and check the box(es) in the top left corner of each piece of content you want to send. Click 'Send to Meta/TikTok Ads Manager' to initiate the process.
The content will be automatically sent to your selected Ads Manager account, where you can now utilize it for creating ads.
The API will provide paid metrics for ads generated using the shared content.
