Automatic Rights is a feature that allows brands to provide rights automatically to certain users upon agreement, without the need for requesting rights on each collected media in an explicit way.
You can indicate any Instagram or Twitter users so content collected from those users is automatically granted rights. This is useful for content from employees, stores, brand advocates, influencers and so on.
What does all this mean for you? More control in your brand's trusted content generators and less time having to ask for rights.
In this article you'll learn how to add users to your Automatic Rights list. Check the following articles to find out how to edit users in bulk or delete them from your list.
How it works
The Automatic Rights feature does not automatically collect images from the accounts, it just grants rights to the images collected by the pre-established collectors.
In addition to granting rights on all future content, the system will search for photos or videos from users with Automatic Rights in the 'New Content' and 'Approved Content' sections, and grant rights on that content as well. Once you tag media to a stream and approve it, it will be featured in your widgets and/or be ready to download it to use on other channels.
Note: It is important that you already have rights to use these photos via a separate agreement between you and the user.
How to add a user to the Automatic Rights List:
On the top menu, select the Curate tab and then select 'Automatic Rights List'.
At the top of the page, where it says 'Add user', complete the following fields:
Username. Add one or multiple usernames.
Usernames may or may not carry the @ symbol at the beginning.
When adding multiple users, separate them by a comma or space. You can add up to 200 users at the same time, but there is no overall limit to how many users you can add to your Automatic Rights list.
Network. Choose Instagram or Twitter.
Label (optional). Labels enable you to group usernames under the same tag (e.g. individual campaigns, product lines or any other initiative) to organize your content creators and easily find them through the search field.
Labels can accept letters, numbers and special characters such as # or @ at will.
Start date and End date. You can set a validity period for which the users you are adding will work with automatic rights. This allows you to easily manage your brand advocates, creators and influencers for a specified date range. You can set periods of time that will happen in the future (this is especially useful for planning seasonal campaigns in advance).
By default, no dates are added, so all photos and videos of the username (already collected and the ones to yet be collected) will be applied automatic rights.
Please note the following when setting up time:If start date is set, only media from that date onwards will be applied rights.
If end date is set, all existing media up to that date will be applied right.
If start date and end date are both set, then only media from that period will be applied rights.
End date needs to be always greater than start date. Start and end date cannot be the same.
Click "Save" to add the users to the Automatic Rights list under the Network, Label and Dates you've selected.
If one or more users were previously added to your Blocked List or already exists within your Automatic Rights list, a warning will show up with steps on how to proceed in each case.
You can use the search bar to look for a particular username that has been previously been added to the Automatic Rights List. Searching for results and sorting those results can each be done by Username or Label.
