Once you've completed the Content Requirements section, hit Next. The second step focuses on campaign rules and specifying to the creators what you are expecting from them and this campaign. Remember, all our Creators Campaigns operate on an opt-in model. Therefore, having clear, engaging, and interesting campaign rules and guidelines is crucial to attract more creators to participate. Keep it simple, fun, and compelling.

Let's break down this section:

Start by giving the campaign a title and a cover image. These will be displayed to creators on their Campaigns page, so it's essential to capture their attention with an appealing cover image and a descriptive title.

This section tells creators what the project is about. This is where you need to get the creators excited and inspire them to apply to the campaign. Consider your goals and how you'll measure success. What's the overall aim of this campaign? There's a 200-character limit, so make it comprehensive and impactful, but keep it concise.

Leverage our AI technology to easily create guidelines for high-quality content. Set your preferences based on factors like product shots, lighting styles, composition, etc. This step is completely optional, so feel free to skip it if you prefer to provide your own guidelines later.

This is the most important part of this section, so make sure to invest time and thought into it. List all the specific guidelines for your campaign that creators must follow for each piece of content submitted. In the dropdown menu on the left, select 'Must' or 'Mustn't' to indicate what creators should or shouldn't do.

Aim for around 8-9 guidelines for the ideal balance. Keep in mind, exceeding 20 guidelines incurs in additional fees as it's considered a very complex brief, and it limits creators' creativity.

These are specific to the content (image/videos).

These are specific to the caption or text of the content. Some examples are:

All campaigns include Social Native general guidelines for creators, which cannot be edited or deleted. These serve as reference.

If you're running any Meta Partnership ad, switch on the toggle to boost content with Meta Business Manager. If it's your first campaign, contact your Customer Success Manager for guidance.

Include any specific required hashtags and tagged handles, such as your brand's. Remember that #ad or #sponsored is always required for social campaigns. This is only applicable when creators are required to post on social for this campaign.

Set an initial date for when creators must begin posting, and a limit date for when all creators must have submitted their content by.

If you are running a product campaign and need to send product to the creators, toggle this on. Specify how you will be shipping the product to the creators, along with its retail price and description.

On the right side of the screen, you'll see at all times the estimated pricing for this campaign. The price varies based on the rules you set. You'll get a more detailed pricing overview in the final step of the process.

For a more comprehensive view, watch this tutorial video where you'll be guided through the step-by-step process: