Global Analytics is the hub for comprehensive performance data and insights on creator collaborations and user-generated content (UGC), all organized within a single, intuitive dashboard. Use it to uncover a holistic view of your content's performance, empowering you to refine and evolve your strategy for business growth.
Throughout this article, we'll provide a comprehensive guide to the different reports and metrics you'll find on the Global Analytics page.
Global Metrics
Get detailed historical data on key metrics, like:
Reach & Engagement
Number of assets
Product Coverage
Revenue
Break down data by period and campaigns to understand performance trends, spot patterns, and replicate successful strategies.
Content Funnel (Creator)
Visualize and measure how Creator content moves through the sourcing process:
Invites Sent: Number of invitations extended to creators and influencers.
Approved Creators: Creators approved for participation.
Submitted Content: Total pieces of content submitted by approved creators.
Approved Content: Track content approved for distribution.
Distributed Content: Measure the content that has reached your audience.
Organize and analyze data by Campaign over your chosen time frame, allowing for informed decision-making and enhanced campaign effectiveness.
Content Funnel (UGC)
Visualize and measure the trajectory of UGC as it progresses through various critical stages, illustrating:
Content Collected: The initial count of UGC gathered from consumers, forming the foundation of the content funnel.
Approved by Curation Services: Content that meets brand guidelines and passes through curation services for approval, ensuring alignment with brand values and standards.
Requested Rights to Use: Content for which the brand has requested usage rights.
Rights Approved Content: UGC for which the rights have been granted and approved for use.
Approved Content: Content with rights and approved for distribution across Shoppable Galleries and other channels.
Product Coverage
Track and understand the extent of UGC and Creator Content integration within your product catalog.
Products with UGC: Track the number of products enriched with authentic user-generated content.
Products without UGC: Measure the count of products in the catalog yet to incorporate user-generated content.
Maximizing product coverage with UGC is essential for leveraging authentic, real-life consumer experiences in your marketing efforts.
Product Coverage refers to the amount or percentage of products within your product catalog that have been associated to UGC or Creator content.
Top Performing Products
Discover Top Performing Products within your catalog that are enriched with UGC.
Product Stream: Identifies the specific product stream or category.
Product Name: Lists the name of top-performing products.
Views: Indicates the number of views the product received across Shoppable Galleries and carousels.
Engagement: Shows the level of user engagement the product generated.
UGC Revenue: Illustrates the revenue attributed to UGC for each product, emphasizing its impact on generating income for your brand.
Top Performing Media
Analyze and compare the performance of top UGC and creator content based on key metrics.
Views: number of views each image or video has garnered, providing insights into reach.
Engagement: Gauge the level of interaction and engagement from your audience, reflecting content effectiveness.
Clicks: Track the number of clicks generated by the content, illustrating audience interest and conversion potential.
Click Through Rate (CTR): Evaluate the effectiveness of content in driving clicks, giving insights into audience engagement and interest.
Revenue: Assess the revenue attributed to each image or video, showcasing the monetary impact of UGC and creator content.
Media Distribution
Visual representation of the distribution channels for UGC and Creator content:
Approved: Count of creator content that has been approved for distribution.
Facebook Ads: Content strategically utilized in Facebook Ads to reach a wider audience and drive engagement.
Shoppable Galleries: Content integrated into Shoppable Galleries, enhancing the interactive shopping experience.
Not Distributed: Content that awaits distribution, highlighting opportunities to optimize strategies and utilize untapped potential
Moderated Content
This report delves into how content progresses through the moderation stages, since it's collected until it's approved.
Content Collected: This represents all content collected during the selected period, excluding content in the current status ERROR or DUPLICATE.
Deleted in Moderation: All content collected in the selected period that was deleted by the Moderation team during the same period or deleted from the UGC platform by anyone.
Sent to New Content Moderation: All content collected during the selected period that was sent to the New Content section (approved in QA + Bypass Moderation) in the same period.
Rights Requested: All content collected in the selected period that has been rights requested in the same period.
Rights Approved: All content collected in the selected period that has received rights from the User in the same period.
Approved: Lastly, this represents the total content collected in the selected period that has moved to OK status in the same period.
Top Performing Creators
This section spotlights the most impactful creators who have collaborated with your brand, showcasing their performance metrics:
Engagement Rate: Reflects the level of interaction and engagement their content has generated, indicating their resonance with the audience.
Likes: Displays the number of likes garnered on their content, showcasing audience appreciation.
Comments: Illustrates the engagement and active dialogue their content has stimulated, showcasing a vibrant community.
Number of Followers: Indicates the size of their audience, portraying their reach and potential impact.
Total Number of Posts: Highlights their activity and contribution to the brand's campaigns.
The ranking can be broken down by social media platform and campaign name, providing valuable insights into creator performance.
Mentions & Tag Performance
A comprehensive breakdown of your UGC collectors, broken down by hashtag, mention and tags:
Collector Type: Categorizes the collectors into hashtags, mentions, and tags.
Collector: Identifies the specific hashtag, mention, or tag used.
Collected: Indicates the quantity of content gathered through each collector
Rights Requested: Illustrates the requests for content usage rights made for each collector, underlining the brand's effort to gain permissions.
Rights Approved: Displays the approved content usage rights for each collector, emphasizing approved content utilization.
Performance
This section provides a comprehensive view of campaign and streams performance.
For Creator Content, you can compare campaign performance by:
Number of Posts received
Views
Likes
Shares
As for UGC-enriched streams, you can compare by number of views and clicks on your desired streams.
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